29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Fenix Outdoor International: all brands

The 2 brands of Fenix Outdoor International in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Devold: Devold is a Norwegian merino wool clothing brand that has operated since 1853, founded by Ole Andreas Devold. It is based in Langevåg, Norway, and sells baselayers, sweaters and accessories for adults and children.

Fjällräven: Fjällräven is a Swedish outdoor brand founded in 1960 by Åke Nordin in Örnsköldsvik and best known for the Kånken backpack and its durable G-1000 fabric. It is the largest brand of Fenix Outdoor International, a group based in Switzerland and listed in Stockholm that also owns Hanwag, Tierra, Royal Robbins and retailers such as Globetrotter.

All brands