Pierre Robert
Orkla (Pierre Robert Group) · Norway
Pierre Robert is a Norwegian basics brand owned by Pierre Robert Group, a subsidiary of Orkla. Launched in 2006, it makes underwear, socks, tights, wool garments and training wear sold mainly through grocery stores and online.
| Launched | 2006 |
|---|---|
| Owner | Pierre Robert Group (Orkla) |
| Origin | Norway |
| Channels | Grocery retail and online |
| Website | pierrerobert.no |
What is Pierre Robert?
Pierre Robert is a Norwegian clothing brand focused on everyday basics. It belongs to Pierre Robert Group, a subsidiary of the Norwegian consumer goods company Orkla, which also owns La Mote and the Finnish brands Norlyn, Black Horse and Finnwear.
History
The name goes back to a Swedish cosmetics brand started by Knut Wulf in the 1940s. The Norwegian clothing line grew out of La Mote, launched in 1959, and Pierre Robert products in their current form started in 2006 with socks, tights and underwear.
Products and positioning
- Underwear, socks and tights
- T-shirts and hats
- Training wear
- Wool garments
The brand has also released limited collections with well-known Norwegian personalities such as Jenny Skavlan and Hanneli Mustaparta.
Distribution
Pierre Robert is sold mainly through grocery retail and online, in close to 4,000 stores. The group's business address is in Oslo, with a further main office in Vantaa, Finland.
Why it matters
Pierre Robert shows how a consumer goods group can build a scaled clothing brand by selling basics through grocery rather than fashion channels.
Frequently asked questions
Who owns Pierre Robert?
Pierre Robert is owned by Pierre Robert Group, a subsidiary of the Norwegian company Orkla.
What does Pierre Robert sell?
Pierre Robert sells underwear, socks, tights, wool garments, T-shirts and training wear, mainly through grocery stores and online.