Cubus
Varner Group · Norway
Cubus is a Norwegian clothing chain for women, men and children, owned by the family-held Varner Group of Oslo. Varner acquired it in 1989 as part of the purchase of Jonas Oglaend. It sells affordable everyday clothing in stores and online.
| Owner | Varner Group (private, Oslo) |
|---|---|
| Acquired by Varner | 1989, with Jonas Oglaend |
| Headquarters | Oslo, Norway |
| Core offer | Family clothing and basics |
| 2020 change | WOW merged into Cubus |
| Segment | Mass market and fast fashion |
| Website | cubus.com |
What is Cubus?
Cubus is a Norwegian fashion chain selling clothing for women, men and children, including baby and children's ranges and underwear. Its website also promotes an outlet section, free shipping for members and a 100-day open purchase policy.
History and ownership
Wikipedia's article on Varner-Gruppen states that Cubus was acquired in 1989 as part of the purchase of Jonas Oglaend, a conglomerate that owned the chain. Varner itself was founded by Frank Varner in 1962 with a first store in the Grunerlokka district of Oslo, and is privately held and unlisted. The article lists members of the Varner family as owners, with some inconsistency between the infobox and the text, so individual owners are not named here.
In 2020 the WOW brand was merged into Cubus as a product line. In the same year Varner closed its stores in Germany. The article reports more than 1,100 stores across the whole group in 2025, in Norway, Sweden, Finland and Iceland, but does not give a figure for Cubus alone.
Products and positioning
Cubus competes in the value segment with basics and trend-led everyday clothing for the whole family. Its online presence includes delivery to store and a membership scheme.
Business model and distribution
Cubus operates as part of the Varner Group's chain portfolio, selling through its own stores and its online shop. Detailed channel and revenue data for the brand were not available in the sources reviewed.
Why it matters
Cubus is one of the larger Norwegian value-fashion chains and is a core brand within one of the Nordic region's largest privately held retail groups.
Frequently asked questions
Who owns Cubus?
Cubus is owned by Varner Group, a privately held Norwegian retail group based in Oslo. Varner acquired it in 1989 as part of the Jonas Oglaend purchase.
Where is Cubus from?
Cubus is a Norwegian brand. It sells clothing for women, men and children in stores and online, mainly in the Nordic region.