Bik Bok
Varner Group · Norway
Bik Bok is a Norwegian young women's fashion chain, owned by Varner Group, which purchased it in 1991. It sells basics, trends and what it calls it-fashion in stores and online across the Nordic region.
| Owner | Varner Group (private, Oslo) |
|---|---|
| Acquired by Varner | 1991 |
| Headquarters | Oslo, Norway |
| Target customer | Young women |
| Services | Click and collect, member shipping |
| Segment | Mass market and fast fashion |
| Website | bikbok.com |
What is Bik Bok?
Bik Bok is a Norwegian fashion brand for young women. Its website calls it a Nordic fashion destination offering basics, trends and it-fashion, and says it is for girls who live and breathe fashion and trends.
History and ownership
Wikipedia's article on Varner-Gruppen describes Bik Bok as a young women's clothing chain purchased by Varner in 1991. Varner was founded in 1962 by Frank Varner, who opened his first store in Oslo, and the group is privately held and unlisted. Frank Varner's sons Petter and Stein Marius took over operations in 1995. The same article says that Latvia closed all Varner stores in 2014 and that Germany and Austria closed in 2020, which has affected the group's wider international footprint. The founding year of Bik Bok itself is not given in the sources reviewed.
Products and positioning
The online shop is organised around new arrivals, most wanted items and upcoming releases, together with a magazine and an offers section. This reflects a fast-moving, trend-led approach aimed at a younger shopper in the value segment.
Business model and distribution
Bik Bok sells in its own stores and online. The website advertises home delivery in one to four days, click and collect with orders ready within 30 minutes, and free shipping for members. The Varner Group reports more than 1,100 stores across all its chains in 2025 in Norway, Sweden, Finland and Iceland, but no brand-level store count was found.
Why it matters
Bik Bok is among the Nordic region's best-known young-fashion chains and, with Cubus and Dressmann, forms part of the Varner Group's multi-chain retail portfolio.
Frequently asked questions
Who owns Bik Bok?
Bik Bok is owned by Varner Group, a privately held Norwegian retailer based in Oslo, which purchased the chain in 1991.
Where is Bik Bok from?
Bik Bok is a Norwegian brand focused on young women's fashion. It sells in the Nordic region through its own stores and online.