VIP

VIP is an Indian innerwear brand of VIP Clothing Ltd, a company in existence since 1971 and founded by Jaikumar Pathare. It makes men's, women's and children's innerwear under VIP and sister brands such as Frenchie and Feelings.

What is VIP Innerwear?

VIP is an innerwear brand from India, started by Jaikumar Pathare. Its company, VIP Clothing Ltd, formerly Maxwell Industries Ltd, has existed since 1971 and is led by brothers Sunil Pathare, chairman and managing director, and Kapil Pathare.

Products and positioning

The VIP brand covers classic and contemporary men's innerwear, including briefs, trunks, vests, gym vests, boxers and track pants, with sub-ranges such as VIP Fresh, VIP Quickdry and VIP Junior. The company runs several sister brands:

• Frenchie: for fashion-conscious young men, plus Frenchie Junior for children
• Feelings: women's bras, panties, camisoles and socks
• Leader: economy products
• Brat: kidswear

Distribution

VIP is sold through multi-brand innerwear outlets, company-owned exclusive brand outlets in Mumbai, its own online store and marketplaces including Amazon, Flipkart and Myntra. The company manufactures in Umbergaon, Thinglur and Kolkata and exports to all Gulf Cooperation Council countries.

Why it matters

VIP is one of the long-established names in Indian innerwear, a category built largely on multi-brand trade and value pricing, and an example of a family business extending a men's basics brand into women's and children's lines.

Frequently asked questions

Who owns VIP Innerwear?

VIP innerwear belongs to VIP Clothing Ltd, an Indian company led by the Pathare family.

What does VIP sell?

VIP sells men's innerwear such as briefs, trunks and vests, while sister brands cover women's and children's innerwear.

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