Macho
J.G. Hosiery · India
Macho, often called Amul Macho, is an Indian innerwear brand launched in 2005 by J.G. Hosiery. It makes vests, briefs and other underwear for men, women and children.
| Launched | 2005 |
|---|---|
| Owner | J.G. Hosiery Pvt Ltd |
| Sister brands | Amul, Sporto |
| Core products | Vests, briefs, women's and kids' innerwear |
| Website | jghosiery.com |
What is Macho?
Macho, widely known as Amul Macho, is an Indian innerwear brand owned by J.G. Hosiery Pvt Ltd, a company established in 1980. The brand was launched in 2005 and sits alongside the group's other innerwear labels, Amul and Sporto.
Products and positioning
The range is built around everyday innerwear:
- Vests and briefs for men
- Bras and underwear for women
- Innerwear for girls and boys
The company has signalled plans to move into thermal basics and casual staples such as T-shirts and leggings. Macho is positioned in the accessible price bracket of the Indian innerwear market and has relied heavily on television advertising and celebrity campaigns to build awareness.
Distribution
Macho launched in India, where its strongest presence is in the north and west of the country, and has since expanded to other South Asian, Middle Eastern and African markets. Its products are sold through traditional retail networks and online marketplaces.
Why it matters
Macho is an example of the large domestic innerwear brands that serve India's mass market, where distribution reach and brand recall drive scale.
Frequently asked questions
Who owns Amul Macho?
Macho is owned by J.G. Hosiery Pvt Ltd, which also owns the Amul and Sporto innerwear brands.
What does Macho sell?
Macho sells innerwear, mainly men's vests and briefs, along with women's and children's underwear.