Shyaway
Shyaway is an Indian lingerie and sleepwear brand founded in 2012 by Rahul Chaudhary and Priya Sachan. It sells bras, panties, nightwear and shapewear online and through stores.
| Founded | 2012 |
|---|---|
| Founders | Rahul Chaudhary, Priya Sachan |
| Sizes | XS to 4XL |
| Stores | 10+ outlets in India |
| Website | shyaway.com |
What is Shyaway?
Shyaway is an Indian women's lingerie and sleepwear business established in 2012 by Rahul Chaudhary and Priya Sachan. It began as an online lingerie destination and has since added physical retail.
Products and positioning
The range covers everyday and occasion intimates in sizes from XS to 4XL:
- Bras and panties
- Nightwear and loungewear
- Shapewear
- Bridal lingerie
Distribution
Shyaway sells through its own online store, which offers secure payment and home delivery, and has more than 10 physical outlets across major Indian cities. The company also offers franchise opportunities.
Why it matters
Shyaway is part of the wave of Indian digital first lingerie businesses that made a traditionally discreet purchase easier to shop online, and it shows how such brands extend into stores and franchising as they grow. Its broad size range, from XS up to 4XL, also reflects a focus on fit across body types rather than a narrow standard sizing.
Frequently asked questions
Who founded Shyaway?
Shyaway was founded in 2012 by Rahul Chaudhary and Priya Sachan.
What does Shyaway sell?
Shyaway sells women's lingerie and sleepwear, including bras, panties, nightwear, shapewear, bridal lingerie and loungewear.