Clovia
Clovia is an Indian lingerie brand co-founded by Neha Kant. It designs its lingerie in house and manufactures it in India, selling primarily online.
| Origin | India |
|---|---|
| Co-founder | Neha Kant |
| Category | Lingerie |
| Production | Designed in house, made in India |
| Main channel | Own website |
| Website | clovia.com |
What is Clovia?
Clovia is an Indian lingerie brand co-founded by Neha Kant together with her husband and a lingerie specialist. The brand set out to offer women in India a broader and more fashionable choice of lingerie than was traditionally available.
Products and positioning
Clovia designs its products in house, using imported fabrics, laces and satins, and manufactures them in India. A defining feature of its model is the pace of newness: the brand has introduced more than 200 new styles a month.
- Bras, panties and everyday lingerie
- In house design
- Manufacturing in India
- High frequency of new styles
Distribution
Clovia began as an online lingerie retailer selling through its own website, and has set out plans to add physical stores and expand into overseas markets.
Why it matters
Clovia is one of the brands that helped bring lingerie shopping online in India, a category where privacy and range make e-commerce particularly attractive. Its combination of in house design, domestic manufacturing and rapid product turnover reflects a vertically integrated approach to a market traditionally dominated by unbranded and multi brand retail.
Frequently asked questions
Who founded Clovia?
Clovia was co-founded by Neha Kant, together with her husband and a lingerie expert.
Where is Clovia from?
Clovia is an Indian lingerie brand that designs its products in house and manufactures them in India.