Bummer
Bummer is an Indian innerwear brand from Ahmedabad founded by Sulay Lavsi. It makes colourful innerwear essentials from micromodal fibres, aimed at millennials.
| Founder | Sulay Lavsi |
|---|---|
| Headquarters | Ahmedabad, India |
| Fabric | Micromodal |
| Target | Millennials |
| Website | bummer.in |
What is Bummer?
Bummer is an innerwear brand from India, based in Ahmedabad and founded by Sulay Lavsi. It targets millennial customers with innerwear essentials in bright colours, patterns and designs.
Products and positioning
The brand's key differentiator is fabric. Bummer products are made exclusively from micromodal fibres, which the company presents as softer than conventional materials. Each pair weighs less than 60 grams. The company also states environmental benefits for its material compared with cotton:
- 47 percent less water used in manufacturing
- An 18 percent lower carbon footprint
The combination of comfort fabrics and playful prints positions Bummer as a lifestyle innerwear label rather than a basic commodity brand.
History
Bummer raised an early round from Singapore-based investor BeeNext and later secured investment on the television show Shark Tank India, from Aman Gupta and Namita Thapar. It has since raised further funding to support expansion.
Why it matters
Bummer is part of a wave of digital-first Indian innerwear brands that compete on fabric innovation and design rather than price, in a category long dominated by established mass brands.
Frequently asked questions
Who founded Bummer?
Bummer was founded by Sulay Lavsi and is based in Ahmedabad, India.
What is Bummer underwear made of?
Bummer innerwear is made exclusively from micromodal fibres.