DaMENSCH
DaMENSCH is an Indian direct to consumer menswear brand founded in 2018 by Anurag Saboo and Gaurav Pushkar and based in Bengaluru. It started with men's innerwear and has expanded into loungewear and casualwear.
| Founded | 2018 |
|---|---|
| Founders | Anurag Saboo, Gaurav Pushkar |
| Headquarters | Bengaluru, India |
| Core category | Men's innerwear |
| Website | damensch.com |
What is DaMENSCH?
DaMENSCH is a Bengaluru based menswear brand founded in 2018 as Damensch Apparel Pvt. Ltd. by Anurag Saboo and Gaurav Pushkar. The founders were batchmates at IIT Delhi and had previously worked together at the e-commerce companies Snapdeal and Nykaa.
Products and positioning
The brand began in men's innerwear, with soft fabric underwear designed to stay odour free, cotton boxers and vests made from bamboo fabric. It has since broadened into casualwear and loungewear, with plans to add athleisure. The positioning centres on comfort, fabric innovation and essentials for everyday wear.
Distribution
DaMENSCH is a digital native brand selling through its own website and through Indian marketplaces including Flipkart, Amazon and Myntra.
Why it matters
DaMENSCH is among the Indian D2C brands that have brought branding and fabric technology to men's innerwear, a category long dominated by traditional wholesale players, and used online channels to scale nationally.
Frequently asked questions
Who founded DaMENSCH?
DaMENSCH was founded in 2018 by Anurag Saboo and Gaurav Pushkar, former IIT Delhi batchmates.
What does DaMENSCH sell?
DaMENSCH sells men's innerwear such as underwear, boxers and bamboo fabric vests, plus loungewear and casualwear.