BurgerBae
BurgerBae is an Indian direct-to-consumer streetwear brand founded in Ludhiana in 2019. It sells tees, hoodies, bottoms, co-ords and dresses, mainly through Instagram and its own website.
| Founded | 2019 |
|---|---|
| Base | Ludhiana, India |
| Model | Direct-to-consumer |
| Price range | Rs 499 to Rs 3,499 |
| Website | burgerbaeclothing.com |
What is BurgerBae?
BurgerBae is a streetwear brand from India, based in Ludhiana. It was founded in 2019 by Rohan Kashyap, who was joined by Ojasvee Kashyap in 2021 and Janvi Sikaria in 2023. It describes itself as a sustainable streetwear brand that aims to narrow the gap between high-end fashion and streetwear.
History
The business began as a social media agency helping brands grow on Instagram and other Meta platforms. When followers asked to buy the apparel shown on its viral page, it pivoted into clothing. It later secured investment on Shark Tank India from Kunal Bahl, Anupam Mittal and Aman Gupta.
Products and positioning
Around 80 percent of the range is essentials and about 20 percent statement pieces. Categories include tees, baby tees, hoodies, sweatshirts, track pants and cargo pants, co-ords, tops and dresses. Prices run from Rs 499 to Rs 3,499. The brand has no in-house designer and takes design cues from customers and influencers.
Distribution
BurgerBae is digital-first, selling mainly through Instagram and its own website, and has prepared websites for the US and UK.
Why it matters
BurgerBae shows how an Indian social media audience can be turned directly into a creator-led apparel business.
Frequently asked questions
Who founded BurgerBae?
BurgerBae was founded in 2019 by Rohan Kashyap, later joined by Ojasvee Kashyap and Janvi Sikaria.
Where is BurgerBae from?
BurgerBae is a streetwear brand from Ludhiana, India.