Breakbounce
Breakbounce is an Indian streetwear and casual wear brand founded by Sanjeev Mukhija. It makes unisex clothing inspired by street culture, movement and dance.
| Founder | Sanjeev Mukhija |
|---|---|
| Country | India |
| Category | Unisex streetwear and casual wear |
| Investor | G.O.A.T Brand Labs |
| Website | breakbounce.com |
What is Breakbounce?
Breakbounce is a streetwear label from India founded by Sanjeev Mukhija. It designs unisex casual wear rooted in street culture, with a long-standing focus on movement and energy. Its founder describes it as more than just a streetwear brand, and it has been credited by its backers as one of the first labels to bring street fashion to the Indian market.
Products and positioning
The brand's ranges cover casual clothing and streetwear pieces for a young audience. Its Fearless collection set out to capture street culture while keeping the label's emphasis on movement. Breakbounce sits in the accessible end of the market, aimed at everyday wear rather than limited drops.
Community and partnerships
Breakbounce has built its identity through collaborations and community initiatives. G.O.A.T Brand Labs, an e-commerce roll-up company, invested in these collaboration and community building activities. The brand has a long-term association with choreographers and YouTubers Tejas Dhoke and Ishpreet Dang of Dancefit Live, tying the label to India's dance and creator scene.
Why it matters
Breakbounce shows how an Indian streetwear brand can grow through creator partnerships and community building, and how roll-up investors are backing homegrown labels with a clear cultural identity.
Frequently asked questions
Who founded Breakbounce?
Breakbounce was founded by Sanjeev Mukhija.
What does Breakbounce sell?
Breakbounce sells unisex casual wear and streetwear inspired by street culture and dance.