29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Almost Gods

India

Almost Gods is an Indian streetwear brand founded by Dhruv Khurana. It makes graphic and jacquard streetwear, jackets and hoodies, and has expanded into sneakers with its Tether model.

Facts
FounderDhruv Khurana
CountryIndia
First sneakerTether
SignatureJacquard and graphic streetwear
Websitealmostgods.com
Segment
Premium
Categories
MenswearWomenswearFootwear
Sales channels
Own storesE-commerce

What is Almost Gods?

Almost Gods is a streetwear label from India founded by Dhruv Khurana. It is part of the new wave of homegrown labels leading India's streetwear movement and marked its eighth anniversary in 2026 with a showcase in Mumbai.

Products and positioning

The brand combines streetwear with Indian craft and dress codes. Its pieces include graphic tees such as the Last Judgement tee, graphic sweats, Arcana jacquards, the Templar shirt and the Eden jacquard hoodie. It has also produced Mandrake camo jackets and hoodies made from upcycled army nets, and a custom utility lehenga that blends streetwear with traditional dress.

Footwear

Almost Gods has moved into footwear with the Tether sneaker, its first shoe. The design centres on a wrapping lacing element and draws on the German army trainer silhouette and brutalist panelling.

Retail

The brand runs its own stores, designed with monumental, temple-like interiors that reflect its identity, including a flagship that translates its aesthetic into retail design.

Why it matters

Almost Gods is one of the labels shaping a distinctly Indian streetwear identity, using storytelling, craft techniques and immersive retail to compete for young consumers.

Frequently asked questions

Who founded Almost Gods?

Almost Gods was founded by Dhruv Khurana.

What does Almost Gods sell?

Almost Gods sells streetwear including graphic tees, jacquard hoodies, jackets and the Tether sneaker.

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