Gully Labs
Gully Labs is an Indian sneaker brand launched in 2023 by Arjun Singh and Animesh Mishra in Delhi. It makes handmade sneakers, slides and apparel inspired by Indian street culture and craft.
| Launched | 2023 |
|---|---|
| Co-founders | Arjun Singh, Animesh Mishra |
| Headquarters | Noida, India |
| Production | In house artisan workshop |
| Website | gullylabs.com |
What is Gully Labs?
Gully Labs is an Indian sneaker and streetwear brand co-founded by Arjun Singh and Animesh Mishra. It launched in Delhi in August 2023 with the aim of creating footwear that is unapologetically Indian rather than borrowed from Western sneaker culture.
History
The company opened its first workshop in Noida in April 2024, where early pairs were sampled, stitched and shipped under one roof. In January 2025 it moved into a larger headquarters in Noida, employing more than 50 artisans.
Products and positioning
Gully Labs designs draw on Indian street life, crafts and stories, translating them into colourways, materials and details. The brand manufactures in house, which allows small batch releases and bespoke projects.
- Handmade sneakers
- Slides
- Apparel and accessories
- Custom sneaker commissions
Distribution
The brand sells mainly through its own online store and has raised seed funding to expand. It has received coverage in fashion titles including Vogue, GQ and Harper's Bazaar.
Why it matters
Gully Labs is part of a wave of homegrown Indian sneaker brands building identity around local culture. Its artisan led, in house production model contrasts with the outsourced manufacturing typical of global sneaker labels.
Frequently asked questions
Who founded Gully Labs?
Gully Labs was co-founded by Arjun Singh and Animesh Mishra and launched in Delhi in 2023.
What does Gully Labs sell?
Gully Labs sells handmade sneakers, slides, apparel and accessories inspired by Indian street culture.