VegNonVeg
VegNonVeg is a Delhi-based multi-brand sneaker and streetwear retailer founded in 2016 by Anand Ahuja and Abhineet Singh. It curates classic and limited-edition sneakers and apparel through its stores and online.
| Founders | Anand Ahuja, Abhineet Singh |
|---|---|
| Founded | 2016 |
| Headquarters | Delhi, India |
| Format | Multi-brand sneaker boutique |
| Flagship | Jubilee Hills, Hyderabad (2025) |
| Website | vegnonveg.com |
What is VegNonVeg?
VegNonVeg is an Indian multi-brand boutique for sneakers and street culture, based in Delhi. Its curated inventory runs from classic silhouettes to limited-edition releases.
History
The business was founded in 2016 by a team that includes Anand Ahuja and Abhineet Singh. Ahuja has described the venture as growing out of his own passion for sneakers and a wish to build something that speaks to young creative professionals.
Distribution
VegNonVeg sells through physical stores and online. At the end of October 2025 it opened a 4,200 square foot flagship in Jubilee Hills, Hyderabad, whose design takes inspiration from the Charminar and local street culture.
Products and positioning
- Curated sneakers, from classic silhouettes to new releases
- Limited-edition drops
- Products rooted in street culture
Why it matters
VegNonVeg has helped shape India's sneaker culture by giving local consumers access to curated and limited releases and by treating its stores as cultural spaces. Its expansion beyond Delhi reflects the growing demand for sneakers and streetwear among young urban Indians.
Frequently asked questions
Who founded VegNonVeg?
VegNonVeg was founded in 2016 by a team including Anand Ahuja and Abhineet Singh.
What does VegNonVeg sell?
VegNonVeg sells curated sneakers, including limited-edition releases, as well as streetwear, in its stores and online.