WROGN
Universal Sportsbiz · India
WROGN is an Indian menswear brand launched in 2015 by cricketer Virat Kohli together with Universal Sportsbiz. It sells casual clothing, denim, footwear and accessories for young men online and through its own stores.
| Launched | 2015 |
|---|---|
| Company | Universal Sportsbiz |
| Associated with | Virat Kohli |
| Launch channel | Myntra |
| Loyalty programme | WROGN Blacklist |
| Website | wrogn.com |
What is WROGN?
WROGN is an Indian menswear label closely associated with cricketer Virat Kohli. It was launched in February 2015 in collaboration with Universal Sportsbiz Pvt Ltd, and Kohli announced it to his followers on social media. The brand's tagline is For the right kind of man.
History
WROGN debuted exclusively on the fashion platform Myntra. It has since grown into a wider lifestyle brand, and its online store now states that it is powered by TMRW, the house of brands venture of the Aditya Birla Group, which invested in WROGN.
Products and positioning
The range targets young Indian men and mixes casual fashion with athleisure.
- Topwear: shirts, T-shirts, polos, jackets, sweatshirts and hoodies
- Bottomwear: jeans, cargos, joggers, shorts and trousers
- Footwear: sneakers, sliders and sandals
- Accessories: perfume, caps, backpacks, sunglasses and innerwear
Sub lines include WROGN Essentials and WROGN Active, and the brand runs a loyalty programme called WROGN Blacklist.
Why it matters
WROGN is one of the best known Indian examples of a celebrity led fashion brand, showing how a sports star's reach can be turned into a marketplace born label with its own retail presence.
Frequently asked questions
Who owns WROGN?
WROGN was launched by Universal Sportsbiz in collaboration with Virat Kohli, and its store states it is powered by the Aditya Birla Group's TMRW.
What does WROGN sell?
WROGN sells young menswear including shirts, T-shirts, jeans, footwear and accessories.