Capsul
Capsul is an Indian streetwear business founded in 2018 by former PUMA executives Meenakshi Singh and Bhavisha Dave. It curates and sells independent streetwear brands through its digital platform and has described itself as India's first multi-brand streetwear retailer.
| Founded | 2018 |
|---|---|
| Founders | Meenakshi Singh, Bhavisha Dave |
| Format | Multi-brand streetwear retailer |
| Community | WORD On the Street |
| Website | capsul.in |
What is Capsul?
Capsul is a multi-brand streetwear platform from India. It curates products from labels founded by people it describes as thought leaders and storytellers, giving homegrown and independent streetwear brands a shared retail home.
History
The business was founded in 2018 by Meenakshi Singh, a NIFT Bangalore design graduate and former creative head at PUMA, and Bhavisha Dave, who holds an MBA from the Asian Institute of Management and spent nine years at PUMA. The founders also created and curate WORD On the Street, a community event for streetwear, sneaker, art and music fans.
Products and positioning
Capsul stocks streetwear apparel, sneakers and accessories from a curated roster of brands, which numbered about 30 in 2022 with plans to grow towards 100. The company has also announced plans for its own label.
Distribution
Sales run mainly through its digital platform, with an experience store in Mumbai announced as part of its expansion.
Why it matters
Capsul is an early marker of India's streetwear scene maturing into an organised retail category, connecting independent labels with a youth audience through curation and community events.
Frequently asked questions
Who founded Capsul?
Capsul was founded in 2018 by Meenakshi Singh and Bhavisha Dave, who both previously worked at PUMA.
What is Capsul?
Capsul is an Indian multi-brand streetwear retailer that curates apparel, sneakers and accessories from independent labels.