Kari Traa
Kari Traa is a Norwegian women's sportswear brand founded in 2002 by Olympic mogul skier Kari Traa. It makes base layers, ski gear, hiking and training clothing designed by women for women.
| Founded | 2002 |
|---|---|
| Founder | Kari Traa |
| Origin | Norway |
| Focus | Women's sports and outdoor clothing |
| Website | karitraa.com |
What is Kari Traa?
Kari Traa is a women's sports and outdoor clothing brand described as born in the Norwegian mountains. It is named after its founder, a three-time Olympic medallist in freestyle mogul skiing from the village of Voss.
History
Kari Traa started the company in 2002, selling sports clothes, the same year she became Olympic champion. The brand later won awards for its collection launches and describes itself as Europe's fastest-growing women's sports brand.
Products and positioning
The brand's philosophy is that the best products are made when women design for women. Its range includes:
- Base layers and thermals, with a featured merino wool line
- Hiking and training clothing
- Ski gear, midlayers, tights and vests
- Accessories, plus kids and junior lines
Distribution
Kari Traa sells through its own online store, which includes a membership programme, and through physical retailers listed on its website. The site's copyright is held by Active Brands.
Why it matters
Kari Traa was an early mover in technical sportswear designed specifically for women, showing how a founder's athletic credibility can anchor a focused brand in a market long dominated by unisex and men's products.
Frequently asked questions
Who founded Kari Traa?
The brand was founded in 2002 by Kari Traa, a Norwegian Olympic champion mogul skier.
What does Kari Traa sell?
It sells women's base layers, merino wool garments, ski, hiking and training clothing and accessories.