Scandinavian Edition
Scandinavian Edition is a Norwegian outerwear brand founded in Oslo in 2010 by Eystein Cato Wang. It makes waterproof and windproof technical coats, jackets and parkas with a simple graphic design.
| Founded | 2010 |
|---|---|
| Founder | Eystein Cato Wang |
| Origin | Oslo, Norway |
| Products | Waterproof parkas, coats and jackets |
| Website | scandinavianedition.com |
What is Scandinavian Edition?
Scandinavian Edition is an outerwear brand from Oslo, Norway, founded in 2010 by Eystein Cato Wang. Friends he met in Stockholm later joined him as associates.
Products and positioning
The brand specialises in technical outerwear: coats, jackets and parkas that are fully waterproof and windproof. The design language is simple and graphic, with attractive colours and a discreet logo, suited to city wear as well as cold weather.
- Urban, a 3-in-1 parka rated to about minus 10°C
- Loft, a waterproof parka with multiple pockets aimed at business wear
- Guard, a parka rated to about minus 20°C with magnetic flap pockets
Distribution
Scandinavian Edition is stocked by concept stores and multi-brand shops, notably in France, and by online menswear retailers. In December 2022 it opened its first physical store in France, a pop-up in Paris's Haut Marais.
Why it matters
The brand is an example of the Scandinavian approach to outerwear that blends weather protection with urban styling, a segment that has grown strongly in European menswear retail.
Frequently asked questions
Where is Scandinavian Edition from?
Scandinavian Edition is a Norwegian brand from Oslo, founded in 2010.
Who founded Scandinavian Edition?
Scandinavian Edition was founded by Eystein Cato Wang.