Carlings
Varner · Norway
Carlings is a Norwegian jeans retail chain that has sold denim since 1980. Part of the Varner fashion group, it runs more than 150 stores in Norway, Sweden and Finland alongside online sales.
| Selling jeans since | 1980 |
|---|---|
| Parent | Varner |
| Stores | More than 150 |
| Markets | Norway, Sweden, Finland |
| Website | carlings.com |
What is Carlings?
Carlings is a denim-focused fashion chain from Norway and part of the Varner group, which also owns Dressmann, Cubus, Bik Bok, Volt, Junkyard and Levi's Store franchises.
History
The company's roots go back to 1980, when Frank Varner bought a men's clothing store on Storgata in Oslo. A couple of years later the business began to focus on jeans, which has remained its core ever since.
Products and positioning
Carlings sells jeans and casualwear for men and women, mixing its own label Vailent with international denim brands, including:
- Levi's, Lee and Wrangler
- Diesel and Replay
- True Religion
Distribution
The chain operates more than 150 stores in Norway, Sweden and Finland, supported by online shopping with click and collect. Customers can join the Club Carlings loyalty programme and collect stamps on a jeans card.
Why it matters
Carlings is one of the largest specialist jeans retailers in the Nordic region, showing how a multibrand denim format sits within a diversified group like Varner.
Frequently asked questions
Who owns Carlings?
Carlings is part of the Norwegian fashion group Varner.
Where is Carlings from?
Carlings is from Norway, with roots in a clothing store in Oslo bought in 1980.