Junkyard
Varner · Sweden
Junkyard is a Nordic skate and streetwear retailer founded in 2002 and owned by Varner. It sells a curated selection of streetwear, sneaker and skate brands online and through stores.
| Founded | 2002 |
|---|---|
| Parent group | Varner |
| Focus | Skate and streetwear |
| Origin | Nordic skate culture |
| Website | junkyard.com |
What is Junkyard?
Junkyard is a skate and streetwear retailer rooted in Nordic street and skate culture. Founded in 2002, it describes itself as one of the pioneers of online retail for skate and streetwear. Junkyard is part of the Norwegian fashion group Varner.
Products and positioning
Rather than selling a single house label, Junkyard curates a mix of brands for a young, style-conscious audience. Its assortment includes major sportswear and outdoor names such as Nike, Adidas, Vans and The North Face, alongside smaller, avant-garde streetwear labels.
Distribution
Junkyard began as an online business and also operates physical stores, including locations in Stockholm and in Norwegian shopping centres such as Bodo and Mo i Rana.
Why it matters
Junkyard is an early example of a digital-first streetwear retailer in Europe. Its integration into Varner, which also runs chains such as Cubus, Dressmann and Bik Bok, shows how established fashion groups have added specialist youth and streetwear concepts to their portfolios.
Frequently asked questions
Who owns Junkyard?
Junkyard is part of the Norwegian fashion group Varner.
What does Junkyard sell?
Junkyard sells skate and streetwear from brands such as Nike, Adidas, Vans and The North Face, plus smaller avant-garde labels.