SWEET SKTBS
SWEET SKTBS is a community-focused skate label from the west coast of Sweden, founded in 1999 by Per Rynvall. It makes skateboard decks, skate apparel and outerwear, often in collaboration with other brands.
| Founded | 1999 |
|---|---|
| Founder | Per Rynvall |
| Origin | West coast of Sweden |
| Key collaboration | Helly Hansen (FW17 and SS18) |
| Website | sweetsktbs.com |
What is SWEET SKTBS?
SWEET SKTBS is a Swedish skateboard and apparel brand that hails from Sweden's west coast. It describes itself as a community-focused skate label and supports a team of riders including Philip Eidenborg, Jesper Lind and Fabio Colombo.
History
The brand was founded in 1999 by Per Rynvall, who grew up in Gothenburg. He began by making furniture before shifting to apparel for the skaters he rode with.
Products and positioning
SWEET SKTBS produces:
- Skateboard decks and complete boards
- Skate apparel such as T-shirts and sweatshirts
- Outerwear and technical pieces created with partner brands
Collaborations are central to the brand. With Helly Hansen it released two drops each for autumn/winter 2017 and spring/summer 2018, including a reversible down jacket, soft shell capsules, a Polartec fleece line and an all-yellow fisherman's suit. Earlier, it created a spring/summer 2017 collection with Pepsi.
Distribution
SWEET SKTBS products are sold through skate and streetwear retailers such as Blue Tomato and ASOS, as well as its own channels.
Why it matters
SWEET SKTBS shows how a core skate label can use collaborations with outdoor and lifestyle brands to reach a wider streetwear audience while keeping its skate community roots.
Frequently asked questions
Where is SWEET SKTBS from?
SWEET SKTBS is a skate label from Sweden's west coast; its founder Per Rynvall grew up in Gothenburg.
Who founded SWEET SKTBS?
Per Rynvall founded SWEET SKTBS in 1999 after starting out making furniture.