Svea
Boozt · Sweden
Svea is a Swedish fashion brand founded in 1998 by Kiki Wallmansson and based in Borås, describing its style as Scandinavian streetwear. It makes clothes, accessories and shoes and was acquired by the Nordic online retailer Boozt.
| Founded | 1998 |
|---|---|
| Founder | Kiki Wallmansson |
| Base | Borås, Sweden |
| Owner | Boozt |
What is Svea?
Svea is a Swedish fashion brand from the textile town of Borås. It describes its style as Scandinavian streetwear and focuses on timeless designs and quality made to last.
History
The brand was founded in 1998 by Kiki Wallmansson, who also served as chief executive. Svea has been sold on Boozt.com and Booztlet.com since 2017, and Boozt later signed an agreement to acquire the brand from its founder.
Products and positioning
Svea designs clothes, accessories and shoes. Rather than following a high frequency drop model, it positions itself as a slow fashion brand and releases two collections per year, built around durable quality and styles intended to last beyond a single season.
Distribution
The brand reaches European customers through selected retailers, its own website and physical stores, in addition to the Boozt platforms.
Why it matters
The acquisition of Svea by Boozt is an example of a Nordic online retailer taking ownership of an established brand it already sold, giving it a proprietary label alongside its third party assortment.
Frequently asked questions
Who owns Svea?
Svea was acquired by Boozt, the Nordic online fashion retailer, from founder Kiki Wallmansson.
Where is Svea from?
Svea is a Swedish brand from Borås, founded in 1998.