Polar Skate Co.
Sweden
Polar Skate Co. is a European skateboard and apparel brand founded by Malmo-born skateboarder Pontus Alv. It sells decks, trucks, wheels and clothing, and is associated with the European street skating scene.
| Founder | Pontus Alv |
|---|---|
| Headquarters | Malmo, Sweden (per Hypebeast) |
| Segment | Skate and streetwear |
| Shipping | From an EU warehouse |
| Website | polarskateco.com |
What is Polar Skate Co.?
Polar Skate Co. is a skate brand with the tagline "Inspire others to Inspire themselves." Its official site lists outerwear, sweaters, shirts, tees, trousers and shorts, plus headwear, scarves, bags, wallets, socks, jewellery and skate hardgoods such as decks, wax, trucks and wheels.
History and founder
Hypebeast describes Pontus Alv as a Malmo-born skateboarder and the founder of Polar Skate Co., a hardgoods and skate company, and lists Malmo as the brand's headquarters. It credits him with helping preserve street-level skating, leading the European skate movement through his brand and filmmaking, and pioneering a DIY construction movement. The same profile notes close ties to Carhartt WIP and Converse.
Products and positioning
The brand pairs skate hardgoods with a full seasonal apparel range and accessories. The official site shows capsule collections built around team riders, for example a collection with Ebou Sanyang, and orders are shipped from a warehouse in the European Union with prices in euros.
Why it matters
Polar is one of the European skate brands that has moved from the core skate market into wider streetwear retail. Public sources reviewed do not state its founding year or ownership, so neither is given here.
Frequently asked questions
Where is Polar Skate Co. from?
Polar Skate Co. is a Swedish brand. Hypebeast lists its headquarters as Malmo, the hometown of founder Pontus Alv.
Who founded Polar Skate Co.?
Polar Skate Co. was founded by skateboarder and filmmaker Pontus Alv.