29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Caliroots

Sweden

Caliroots is a Swedish online retailer of sneakers and streetwear, selling a curated selection of brands since 2003. It ships across Europe and the UK.

Facts
Founded2003
CountrySweden
TypeMulti-brand sneaker and streetwear retailer
ChannelOnline, serving Europe and the UK
Websitecaliroots.com
Segment
Premium
Categories
FootwearMenswearWomenswearAccessories
Sales channels
E-commerce

What is Caliroots?

Caliroots is a Swedish streetwear and sneaker retailer. It describes itself as bringing you the very best selection of streetwear and sneakers since 2003 and has been one of the recognised names in European sneaker retail, at times also operating physical stores in Stockholm and Gothenburg.

Products and positioning

Caliroots is a multi-brand destination rather than a design label. Its assortment covers:

  • Sneakers, boots, sandals and slippers
  • Apparel such as jackets, hoodies, T-shirts, shirts and trousers
  • Caps, beanies and hats
  • Accessories including sunglasses, jewellery, watches, belts and wallets

Brands carried include A.P.C., Carhartt WIP, Fila, Gramicci, Lacoste, Needles, Polo Ralph Lauren, Vans, Converse, Dickies and Schott NYC, reflecting a mix of streetwear, workwear and outdoor-inspired labels.

Distribution

Caliroots now trades online, with a storefront serving many European countries and the UK, and publishes editorial content through its MAG blog.

Why it matters

Caliroots is part of the generation of European sneaker retailers that turned drops, curation and community content into an e-commerce model, and its evolution reflects how streetwear retail has consolidated around online platforms.

Frequently asked questions

Where is Caliroots from?

Caliroots is a Swedish sneaker and streetwear retailer founded in 2003.

What does Caliroots sell?

Caliroots sells sneakers, streetwear apparel, headwear and accessories from brands such as Carhartt WIP, Vans, Lacoste and A.P.C.

All brands