Sneakersnstuff
Sneakersnstuff (SNS) is a sneaker and streetwear retailer founded in Stockholm, Sweden, in 1999 by Erik Fagerlind and Peter Jansson. It sells sneakers, apparel and accessories, including its own collaborations, through flagship stores and online.
| Founded | 1999, Stockholm |
|---|---|
| Founders | Erik Fagerlind and Peter Jansson |
| Flagships | Stockholm, London, Paris, Berlin |
| Known as | SNS |
| Website | sneakersnstuff.com |
What is Sneakersnstuff?
Sneakersnstuff, often shortened to SNS, is a Swedish sneaker retailer and lifestyle brand. It describes itself as a global retail and cultural brand, combining a curated sneaker assortment with apparel and collaborative releases.
History
Two sneaker-loving friends, Erik Fagerlind and Peter Jansson, opened the first shop in central Stockholm in 1999. The business grew strongly in the early 2000s and expanded internationally, opening stores in cities including New York, Los Angeles, Tokyo, Berlin, London and Paris. In 2018 the venture capital firm FSN Capital acquired a majority stake.
Products and positioning
SNS sells sneakers from major brands along with lifestyle apparel such as jackets, hoodies, sweatshirts, T-shirts, trousers and shirts, plus accessories. It is particularly known for SNS Collabs, joint releases with partners such as adidas, Nike and New Balance, and for its own SNS label.
Distribution
The retailer operates flagship stores in Stockholm, London, Paris and Berlin and sells online, with a dedicated site for customers in the United States.
Why it matters
Sneakersnstuff is one of the European sneaker boutiques that helped turn limited collaborations and store-led community building into a core business model for sneaker retail.
Frequently asked questions
Who founded Sneakersnstuff?
Sneakersnstuff was founded in Stockholm in 1999 by friends Erik Fagerlind and Peter Jansson.
Where are Sneakersnstuff stores?
SNS runs flagship stores in Stockholm, London, Paris and Berlin and sells online, including through a US website.