Livid
Livid is a Norwegian denim and contemporary clothing brand born in Trondheim in 2010. It began as a one man jeans factory and now produces seasonal collections built around jeans.
| Founded | 2010 |
|---|---|
| Origin | Trondheim, Norway |
| Core product | Jeans |
| Fabric sourcing | Mills in Japan and Europe |
| Website | livid.no |
What is Livid?
Livid, originally known as Livid Jeans, is a Norwegian clothing brand founded in Trondheim in 2010. It started as a one man jeans factory and has grown into a brand with full contemporary collections that it describes as having a unique, functional edge.
Products and positioning
Jeans remain the heart of the brand. Around them, Livid designs seasonal collections that combine a Japanese inspired aesthetic with custom developed fabrics, finer qualities and technical materials. Fabrics are sourced from mills in Japan and Europe, which places the label in the premium, craft focused end of the denim market alongside other Scandinavian denim specialists.
Distribution
Livid sells through its own stores and online. In 2022 the brand adopted a unified commerce platform to connect its physical retail and e-commerce operations.
Why it matters
Livid is one of the few Norwegian brands built on jeans making, and its path from a small Trondheim workshop to a multi category label shows how specialist denim can serve as the foundation for a broader contemporary fashion business.
Frequently asked questions
Where is Livid from?
Livid is a Norwegian brand that was born in Trondheim in 2010 as a one man jeans factory.
What does Livid make?
Livid makes jeans and seasonal contemporary collections that mix Japanese inspired design with fabrics from Japanese and European mills.