Hockerty
Hockerty is an online custom clothing brand that has sold made-to-measure suits since 2008 and is now based in Switzerland. It was started by two friends from Barcelona.
| Online since | 2008 |
|---|---|
| Headquarters | Switzerland |
| Offices | Barcelona and Shanghai |
| Model | Online made-to-measure |
| Website | hockerty.com |
What is Hockerty?
Hockerty is an online made-to-measure clothing brand. It was started by two friends from Barcelona who were frustrated by the limited custom clothing options available to them, and it has been online since 2008. The company is now based in Switzerland, with offices in Barcelona and Shanghai.
Products and positioning
Hockerty sells men's and women's made-to-measure clothing, including business wear, suits, separates, dresses and coats. The catalogue has recently added more casual items such as jeans. Suits are offered in two-piece, three-piece and tuxedo styles, with a large choice of fabrics.
How it works
Customers build their design in an online 3D designer and create a profile with height, weight and age. Hockerty then calculates estimated body measurements, and a printable tape measure is available. Fabric samples can be ordered for a small fee.
Why it matters
Hockerty is one of the early European players in online custom-made clothing. It states that it has served more than 250,000 customers and produced over one million items, showing how made-to-measure can be scaled through e-commerce.
Frequently asked questions
Where is Hockerty from?
Hockerty was started by two friends from Barcelona and is now based in Switzerland.
What does Hockerty sell?
Hockerty sells made-to-measure men's and women's clothing, including suits, shirts, dresses and coats.