14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

bugatti Shoes

AstorMueller AG · Switzerland

bugatti Shoes is the footwear line of the bugatti brand, developed and sold worldwide by the Swiss footwear company AstorMueller under licence since 2000.

Facts
Licence holderAstorMueller AG, Hünenberg, Switzerland
Licence since2000
Brand ownerbugatti Holding Brinkmann
ProductsMen's and women's shoes
Websitebugatti-shoes.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is bugatti Shoes?

bugatti Shoes is the footwear line of the bugatti fashion brand. Since 2000 the Swiss company AstorMueller, based in Hünenberg, has held the global licence for bugatti shoes and designs, sources and sells the collections.

History

AstorMueller goes back to a bespoke shoe workshop that Johann Müller opened in Schwelm, Germany, in 1928, and to the Astormueller shoe agency founded by Hans and Brigitta Müller in 1975. The bugatti licence, taken in 2000, became the core of the company, which later added TT. BAGATT (2022) and SALAMANDER (2023).

Products and positioning

  • Shoes and sneakers for men and women
  • Casual and smart casual styles with a focus on comfort
  • Mid-market pricing for the specialist shoe trade

Distribution

The collections are sold through specialist shoe retailers and online, in many markets in Europe and beyond.

Why it matters

bugatti Shoes is one of the larger licence businesses in European footwear and the anchor brand of AstorMueller, which builds a group of shoe brands around shared development and wholesale distribution.

Frequently asked questions

Who makes bugatti shoes?

bugatti shoes are developed and sold under licence by AstorMueller AG, a Swiss footwear company based in Hünenberg.

Since when has AstorMueller held the licence?

AstorMueller has held the global bugatti shoe licence since 2000.

Which other brands belong to AstorMueller?

AstorMueller also owns TT. BAGATT and SALAMANDER.

Astormueller AG: all brands
All brands