14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

SALAMANDER

AstorMueller AG · Germany

SALAMANDER is a German footwear brand with roots in a shoemaking workshop opened in Kornwestheim in 1885. It makes shoes and sneakers for women and men and is owned by the Swiss footwear company AstorMueller.

Facts
OriginKornwestheim, Germany, 1885
Company founded1905
OwnerAstorMueller AG (since 2023)
ProductsWomen's and men's shoes and sneakers
Websitesalamander.de
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is SALAMANDER?

SALAMANDER is one of Germany's best known footwear names. The brand describes itself as a lifestyle brand built on comfort, with the tagline Lifestyle for Comfort Lovers, and offers high quality shoes and sneakers for women and men.

History

The story begins in the summer of 1885, when master shoemaker Jakob Sigle opened a workshop in Kornwestheim. Leather trader Max Levi became his partner, and Rudolf Moos from Berlin joined in 1903. The fire salamander was registered as a trademark in 1899, and the company SALAMANDER Schuhgesellschaft GmbH was founded in 1905.

In 2023 the brand was acquired by AstorMueller, the footwear company headquartered in Hünenberg, Switzerland, which describes SALAMANDER as a prestigious European footwear brand. The group also owns TT. BAGATT and holds the global shoe licence for bugatti.

Products and positioning

  • Shoes and sneakers for women and men
  • A focus on comfort and everyday wear
  • A long-standing heritage brand with an animal mark recognised across Germany

Distribution

AstorMueller sells its brands through the specialist shoe trade, and SALAMANDER gained its own webshop at salamander.de in 2025.

Why it matters

SALAMANDER shows how a heritage name with deep consumer recognition can be revived inside a focused footwear group that combines wholesale, its own e-commerce and shared product development across several brands.

Frequently asked questions

Where is SALAMANDER from?

SALAMANDER comes from Kornwestheim in Germany, where Jakob Sigle opened a shoemaking workshop in 1885.

Who owns SALAMANDER?

SALAMANDER has belonged to the Swiss footwear company AstorMueller since 2023.

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