TT. BAGATT
AstorMueller AG · Germany
TT. BAGATT is a footwear brand owned by AstorMueller, the Swiss company behind SALAMANDER and the bugatti shoe licence. It was relaunched in Europe in 2022 with a focus on women's shoes, boots and sneakers.
| Owner | AstorMueller AG |
|---|---|
| Acquired | 2022 |
| Relaunch markets | Europe and India |
| Focus | Women's shoes, boots and sneakers |
| Website | tt-bagatt.com |
What is TT. BAGATT?
TT. BAGATT is a shoe brand in the portfolio of AstorMueller, a footwear company headquartered in Hünenberg, Switzerland, whose roots go back to a bespoke shoe workshop founded by Johann Müller in Schwelm, Germany, in 1928.
History
AstorMueller acquired the brand in 2022 and relaunched it in Europe, with a simultaneous launch in India. In 2023 the company appointed Achim Tischer as Vice President Product Women, responsible for its entire women's shoe range across TT. BAGATT, SALAMANDER and bugatti, as part of a growth strategy that also included the purchase of SALAMANDER.
Products and positioning
The range centres on women's footwear, including leather boots, Chelsea boots, slip-on shoes and sneakers, and the brand is widely stocked by online fashion retailers.
- Women's boots and ankle boots in leather and suede
- Sneakers and casual shoes
- Development within a group that runs a design centre in Italy and production sites in Tunisia and Romania
Why it matters
TT. BAGATT illustrates a multi-brand footwear strategy in which one company relaunches an acquired label alongside a heritage brand and a licence, sharing product teams, sourcing and distribution, and testing new markets such as India from the start.
Frequently asked questions
Who owns TT. BAGATT?
TT. BAGATT belongs to AstorMueller, a footwear company headquartered in Hünenberg, Switzerland.
What does TT. BAGATT sell?
TT. BAGATT sells shoes with a focus on women's footwear, including boots, Chelsea boots and sneakers.