14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Genesis

Germany

Genesis is a German sneaker brand launched in 2020 and based in Duisburg. It makes vegan sneakers from materials such as corn waste, cactus and pineapple leaves.

Facts
Launched2020
HeadquartersDuisburg, Germany
ProductVegan sneakers
SolesNatural rubber with recycled rubber
Websitegenesisfootwear.com
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerceWholesale

What is Genesis?

Genesis is a German footwear brand that was launched in 2020 and has its headquarters in Duisburg. It makes sneakers with comfortable, stylish designs, produced in limited quantities, and positions itself around sustainable and vegan materials.

Products and positioning

The brand's sneakers use a wide mix of alternative and recycled materials instead of animal leather.

  • Vegan leathers made from corn waste, cactus and sugar cane suede
  • Piñatex, made from pineapple leaves
  • Hemp and recycled cotton canvas
  • Natural rubber soles with recycled rubber and cork insoles
  • Recycled polyester laces and seams, and oyster shell-based mesh

Why it matters

Genesis belongs to a young generation of footwear labels that make the choice of material the central part of the product. Its approach of using plant-based and recycled components in every part of the shoe, from upper to sole to laces, shows how far a sneaker can be built without leather or conventional synthetic materials. The small production runs fit the same logic of producing less and with more care for resources.

Frequently asked questions

Where is Genesis from?

Genesis is a German sneaker brand headquartered in Duisburg.

What does Genesis sell?

Genesis sells vegan sneakers made from materials such as Piñatex, cactus and corn waste leathers, hemp and recycled cotton.

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