9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Brütting

Germany

Brütting is a German footwear company founded in 1946 by Eugen Brütting in Nuremberg and now based in Küps, Bavaria. It is best known for sports shoes, above all the Roadrunner running shoe.

Facts
Founded1946, Nuremberg
FounderEugen Brütting
HeadquartersKüps, Bavaria, Germany
Managing directorTobias Dormann
Best-known productRoadrunner running shoe
Segment
Mid-market
Categories
FootwearSportswear
Sales channels
Wholesale

What is Brütting?

Brütting is a German footwear company. According to its Wikipedia entry, it was founded in 1946 by Eugen Brütting in Nuremberg and is now headquartered in Küps, Bavaria. The company employs fewer than 100 people and is led by managing director Tobias Dormann.

History

  • 1946: founded in Nuremberg, initially making high-fashion women's shoes under the Maestro Eugenio label.
  • 1965: a sports division, EB-Sport-International, was launched.
  • 1970: the Roadrunner running shoe was developed with coach Arthur Lydiard.
  • 1984: Bernhard Meyer and Gerhard Krapp acquired the company and renamed it EB-Sport Schuh-Vertrieb GmbH.
  • 1991: Eugen Brütting died and the company became Brütting & Co. EB-Sport Int. GmbH.
  • 2007: Tobias Dormann succeeded Meyer as managing director, and the EB-Kids line was launched.

Products and positioning

The range covers shoes for running, indoor sports, fashion, wellness, Nordic walking, trekking and outdoor use, tennis and football, as well as children's and oversized sizes. The best-selling Roadrunner, along with the Astroturfer, Marathon and Multiplex models, is described as hand-crafted in Germany.

Frequently asked questions

Where is Brütting from?

Brütting is a German footwear company, founded in Nuremberg in 1946 and now based in Küps, Bavaria.

Who founded Brütting?

Eugen Brütting founded the company in 1946, initially to make high-fashion women's shoes.

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