14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

HASSIA

LORENZ Shoe Group · Germany

HASSIA is a comfort shoe brand owned by the LORENZ Shoe Group since 1998. It traces its origins to the German shoe factory Wallerstein & Liebmann, founded in 1884.

Facts
OwnerLORENZ Shoe Group GmbH (since 1998)
HeritageWallerstein & Liebmann, founded 1884
Company baseTaufkirchen an der Pram, Austria
Signature featureRemovable footbeds
Websitehassia-shoes.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is HASSIA?

HASSIA is a German-rooted shoe brand that belongs to the LORENZ Shoe Group GmbH, which acquired the company in 1998. The business operates as HASSIA Shoes GmbH from Taufkirchen an der Pram in Austria and is listed among the members of the Austrian footwear industry.

History

The brand traces its origins to the shoe factory Wallerstein & Liebmann, founded in 1884 and known for its inventiveness. In 1890 that factory was among the first in Germany to adopt the McKay method for machine shoe production.

Products and positioning

HASSIA shoes are known for a roomy fit and a comfortable interior. Their footbeds are removable, so wearers can use custom inserts. The brand's Premium Comfort line is aimed at women who want stylish designs without giving up real comfort.

  • Roomy fit and comfortable interior
  • Removable footbeds for custom inserts
  • Premium Comfort line for women

Why it matters

HASSIA links a nineteenth-century shoe manufacturing heritage with today's comfort segment, a category where fit and orthopaedic-friendly features count for as much as style.

Frequently asked questions

Who owns HASSIA?

HASSIA is owned by the LORENZ Shoe Group GmbH, which acquired the company in 1998.

What is HASSIA known for?

HASSIA is known for comfortable shoes with a roomy fit and removable footbeds, including its Premium Comfort line for women.

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