14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

JOMOS

Germany

JOMOS is a German shoe brand made by the family-run Schuhfabrik Wilhelm Mohr in Selbitz, Bavaria, with a tradition dating to 1928. It develops and produces comfort-oriented shoes for men and women in Germany.

Facts
Tradition since1928
CompanyWilhelm Mohr GmbH & Co. KG
HeadquartersSelbitz, Bavaria
ProductionGermany
OwnershipFamily business, fourth generation
Websitejomos.de
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerceOwn storesMarketplaces

What is JOMOS?

JOMOS is the brand of JOMOS Schuhfabrik Wilhelm Mohr (Wilhelm Mohr GmbH & Co. KG), a shoe manufacturer in Selbitz in the Frankenwald region of Bavaria. The company traces its family tradition back to 1928 and is now run in its fourth generation.

Products and positioning

JOMOS makes shoes for men and women, with a focus on fit and wearing comfort. Shoes are developed and produced in Germany under the made in Germany banner, and the company describes its Selbitz plant as one of the most modern mid-sized shoe factories in Europe. Its communication highlights comfort engineering, shoe construction and fittings.

Distribution

  • Specialist footwear retailers, listed through a store locator
  • An online shop at shop.jomos.de
  • A factory outlet at the Selbitz site
  • Third-party online marketplaces such as Kaufland

Why it matters

JOMOS represents the group of family-owned German shoe makers that have kept development and production at home, combining specialist retail partnerships with their own direct channels.

Frequently asked questions

Where are JOMOS shoes made?

JOMOS shoes are developed and produced in Germany, at the company's factory in Selbitz in Bavaria.

Who makes JOMOS shoes?

They are made by JOMOS Schuhfabrik Wilhelm Mohr, a family business with a tradition dating to 1928.

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