Flip*Flop
Flip*Flop is a German shoe brand owned by Bernd Hummel. It makes footwear sold through retailers and, in some cases, through special partnerships.
| Country | Germany |
|---|---|
| Owner | Bernd Hummel |
| Category | Footwear |
| Notable project | Mercedes X-Class special model |
| Website | flip-flop.de |
What is Flip*Flop?
Flip*Flop is a German shoe brand. The Flip Flop trademark in Germany is owned by Bernd Hummel, who is named in trade coverage as the owner of the brand.
Products and positioning
The company makes shoes. One documented project is a special model that replicates the design of the Mercedes X-Class series, which could be ordered through the Mercedes-Benz online store. The model shows the brand working with an outside partner on a limited, design-led product rather than only on its regular collection.
Distribution
Trade coverage has reported plans by the brand to open mono-brand stores in Germany and across Europe, alongside sales through retailers. The brand also appears in the catalogue of the German department store Breuninger.
Why it matters
Flip*Flop is an example of a privately owned German footwear label that combines retail partners, its own stores and occasional co-branded products to reach customers.
Trade press has followed the brand mainly through its owner, which makes it a good example of a founder-owner footwear label in Germany.
Frequently asked questions
Where is Flip*Flop from?
Flip*Flop is a German shoe brand.
Who owns Flip*Flop?
The Flip Flop trademark in Germany is owned by Bernd Hummel.