Rubirosa
Rubirosa is a Swiss sneaker brand based in Gossau, in the canton of St. Gallen. It makes men's and women's sneakers handcrafted in Italy, sold through luxury boutiques in the US, Europe and Asia and through its own webshop.
| Origin | Switzerland |
|---|---|
| Company address | Gossau SG, Switzerland |
| Manufacturing | Handcrafted in Italy |
| Products | Men's and women's sneakers |
| Website | rubirosa.com |
What is Rubirosa?
Rubirosa is a sneaker label from Switzerland, with its company address in Gossau in the canton of St. Gallen. The brand's shoes are handcrafted in Italy and positioned in the luxury segment.
Products and positioning
Rubirosa offers separate men's and women's lines, with models carrying first names rather than technical codes:
- Men's models such as Judy, Odile, Joan, Kim and Tina
- Women's models such as Judy D, Odile D, Kim D, Eva D and Rita D
- Textured surfaces and colour combinations under the theme Texture Culture
Prices on the brand's own shop sit roughly between CHF 349 and CHF 495, placing Rubirosa among premium to luxury sneaker brands.
Distribution
The brand sells directly through its Shopify-based webshop, which prices in Swiss francs, and through luxury boutiques and stores across the United States, Europe and Asia. It has also presented collections at Pitti Immagine Uomo in Florence.
Why it matters
Rubirosa is part of a group of small European sneaker brands that combine Italian manufacturing with a design studio elsewhere in Europe, competing on craftsmanship and material texture rather than athletic performance.
Frequently asked questions
Where is Rubirosa from?
Rubirosa is a Swiss brand based in Gossau, in the canton of St. Gallen.
Where are Rubirosa sneakers made?
Rubirosa sneakers are handcrafted in Italy.