9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

BeWooden

Czech Republic

BeWooden is a Czech accessories brand from the Beskydy region, known for handmade wooden bow ties. It also makes wooden-dial watches.

Facts
FounderCtirad Sara
RegionBeskydy, Czech Republic
Known forWooden bow ties
ProductionOwn workshop in the Czech Republic
Segment
Mid-market
Categories
AccessoriesWatches
Sales channels
E-commerce

What is BeWooden?

BeWooden is a Czech brand that became known for handmade wooden bow ties. A March 2020 interview in the Czech business magazine Czech Crunch describes it as a Beskydy brand and names Ctirad Sara as its founder. The article says the brand had then been on the market for six years, which points to a start around 2014, although no exact founding year is given.

Products and positioning

Beyond bow ties, the brand makes other fashion accessories that often combine wood and leather. Wooden-dial watches had been launched shortly before the interview. The company runs its own production and sewing workshop and emphasises making its products in the Czech Republic.

History

At the start of the COVID-19 crisis in 2020, the workshop sewed face masks to help others, and the founder discussed how to keep the business going. BeWooden products are also sold through the National Museum in Prague's online shop, including animal-themed necklaces and brooches.

Frequently asked questions

Where is BeWooden from?

BeWooden is a Czech brand from the Beskydy region with its own production workshop.

Who founded BeWooden?

Ctirad Sara is named as the founder in a 2020 interview with Czech business magazine Czech Crunch.

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