Aurum by Guðbjörg
Aurum by Guðbjörg is an Icelandic jewellery brand founded in 1999 and led by designer Guðbjörg Kristín Ingvarsdóttir. Its workshop and store in Reykjavík produce silver and gold jewellery inspired by Icelandic nature.
| Founded | 1999 |
|---|---|
| Designer | Guðbjörg Kristín Ingvarsdóttir |
| Store | Bankastræti 4, Reykjavík |
| Materials | Recycled silver and gold, lab grown diamonds |
| Collections | Raven, Basalt, VIVA |
| Website | aurumiceland.com |
What is Aurum?
Aurum by Guðbjörg is a jewellery brand from Reykjavík, Iceland, founded in 1999. Its creative force is the award winning designer Guðbjörg Kristín Ingvarsdóttir. The brand runs an integrated workshop in Reykjavík and a store at Bankastræti 4 in the city centre.
Products and positioning
Aurum's designs draw on Icelandic nature, from the raw landscapes of the Westfjords to leaves, flowers and raven feathers. Lonely Planet has described the designer's jewellery as whisper thin and often inspired by leaves and flowers. The range includes:
- Necklaces, earrings, bracelets and rings
- Engagement rings and wedding bands
- Hairpieces and men's jewellery
- Solid gold pieces and bespoke commissions
Collections include Raven, Basalt and VIVA, as well as a collaboration with the Blue Lagoon. The brand marked its 20th anniversary with the Erika collection.
Sustainability
Aurum works with sterling silver and gold, using recycled and re-refined metals, certified conflict free stones and lab grown diamonds.
Why it matters
Aurum is one of Iceland's best known jewellery houses and a clear example of how a small Nordic brand can build an international following through a strong sense of place.
Frequently asked questions
Where is Aurum jewellery from?
Aurum by Guðbjörg is from Reykjavík, Iceland, where it has a workshop and a store on Bankastræti.
Who designs Aurum jewellery?
Aurum's designs are created by Icelandic designer Guðbjörg Kristín Ingvarsdóttir, the brand's creative force since 1999.