29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Hlín Reykdal

Iceland

Hlín Reykdal is an Icelandic jewellery brand founded in 2010 by designer Hlín Reykdal in Reykjavík. It makes handmade jewellery with hand-painted beads in bold colour combinations.

Facts
Founded2010
FounderHlín Reykdal
BaseReykjavík, Iceland
CraftHand-painted, hand-threaded beads
Websitehlinreykdal.com
Segment
Mid-market
Categories
JewelleryAccessories
Sales channels
Own storesE-commerce

What is Hlín Reykdal?

Hlín Reykdal is a jewellery and accessories brand from Reykjavík, launched in 2010 by the designer of the same name. Reykdal studied fashion design at the Iceland Academy of the Arts and grew up as the daughter of two artists, an upbringing that shapes her approach to colour. She runs the business with her husband.

Products and positioning

The pieces are produced by hand in the brand's Reykjavík studio. Each bead is hand-painted and hand-threaded, and the designs are known for bold, sometimes provocative colour combinations.

  • Necklaces, including pearl styles
  • Bracelets and earrings, including hoops
  • Charms and birthstone charms
  • The Blóm flower collection

Distribution

Hlín Reykdal sells through its own website and a kiosk at Grandagarður in Reykjavík, with additional retail partners. The brand was featured in the Museum of Arts and Design's MAD About Jewelry 2017 event in New York.

Why it matters

Hlín Reykdal is one of the Icelandic design labels that have taken handmade, colour-led accessories from a small home market to an international design audience.

Frequently asked questions

Who is Hlín Reykdal?

Hlín Reykdal is a Reykjavík-born designer who studied fashion design at the Iceland Academy of the Arts and launched her jewellery brand in 2010.

Where is Hlín Reykdal jewellery made?

The jewellery is handmade in the brand's studio in Reykjavík, Iceland.

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