29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Salvini

Damiani Group · Italy

Salvini is an Italian jewellery brand founded in 1946 in Valenza, Piedmont, and part of the Damiani Group since 1999. It makes gold jewellery, coloured gemstone pieces and bridal rings.

Facts
Founded1946, Valenza
Parent groupDamiani Group, since 1999
SpecialityGold and coloured gemstone jewellery
Main marketsItaly and continental Europe
Websitesalvini.com
Segment
Premium
Categories
Jewellery
Sales channels
WholesaleOwn storesE-commerce

What is Salvini?

Salvini is a jewellery house from Valenza, the Piedmontese town known as a centre of Italian fine jewellery production. It sits within the Damiani Group, the listed Italian jewellery company also based in Valenza, while keeping its own design identity.

History

The house was founded in Valenza in 1946. In 1999 it was acquired by Damiani, joining a portfolio of Italian jewellery brands under the same group.

Products and positioning

Salvini occupies the middle tier of Italian designer jewellery, above commodity gold producers and below the international luxury maisons. Its range includes:

  • Eighteen carat gold chains, bracelets, brooches and earrings
  • Rings and pendants with coloured stones such as blue topaz, amethyst, citrine and peridot
  • Bridal jewellery, with classic solitaire engagement rings and wedding bands

Distribution

Its main markets are Italy and continental Europe, with selective distribution elsewhere, largely through jewellery retailers.

Why it matters

Salvini is an example of the multi-brand strategy of Italian jewellery groups, where a heritage name from the Valenza district serves an accessible premium segment alongside the group's flagship brand.

Frequently asked questions

Who owns Salvini jewellery?

Salvini has been part of the Italian Damiani Group since 1999.

Where is Salvini from?

Salvini is from Valenza in Piedmont, Italy, where it was founded in 1946.

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