Alfieri & St. John
Damiani Group · Italy
Alfieri & St. John is an Italian jewellery brand founded in 1977 and part of the Damiani Group. It makes women's jewellery across several collections, from classic gold and gemstone pieces to silver and fashion lines.
| Founded | 1977 |
|---|---|
| Country | Italy |
| Parent group | Damiani Group |
| Segment | Premium jewellery |
| Focus | Women's jewellery |
| Website | alfieristjohn.it |
What is Alfieri & St. John?
Alfieri & St. John is an Italian jewellery brand established in 1977. It belongs to the Damiani Group, the Italian jewellery company whose parent is Damiani S.p.A., and sits in the premium segment with a focus on women's jewellery.
Products and positioning
The brand describes its approach as offering "a style that offers more than one style", spreading its designs across several collections and price levels:
- Tradition: classic jewellery
- Tendency: trend-led pieces
- Glamour: the top of the range
- Perle: pearl jewellery
- Fashion and Easy Chic: silver and more accessibly priced lines
Its work includes gold rings set with diamonds and coloured gemstones such as rubies and sapphires, which also circulate on the secondary market.
Why it matters
Within the Damiani Group, Alfieri & St. John offers a broader and more varied jewellery proposition alongside the group's higher-end houses, illustrating how Italian jewellery groups build portfolios across price points.
Frequently asked questions
Who owns Alfieri & St. John?
Alfieri & St. John is a brand of the Italian Damiani Group.
What does Alfieri & St. John sell?
It sells women's jewellery across several collections, from classic gold and gemstone pieces to silver and pearl lines.