Newbridge Silverware
Newbridge Silverware is an Irish jewellery, homeware and giftware company based in Newbridge, County Kildare. Founded in 1934 as a homeware manufacturer, it later expanded into jewellery.
| Founded | 1934 |
|---|---|
| Headquarters | Newbridge, County Kildare, Ireland |
| Chief executive | William Doyle |
| Visitor attraction | Museum of Style Icons (2007) |
| Website | newbridgesilverware.com |
What is Newbridge Silverware?
Newbridge Silverware is a company from Newbridge in County Kildare, Ireland, selling jewellery, homeware and giftware. It began life in 1934 as a manufacturer of homeware.
History
William Doyle became chief executive in 1993, taking over after the death of his father, Dominic. Under his leadership the range expanded beyond homeware to include jewellery, which has since become a central part of the business.
In 2007 the company opened the Museum of Style Icons at its Newbridge store. The collection displays fashion history, including a pink cocktail dress worn by Audrey Hepburn in Breakfast at Tiffany's and items linked to Marilyn Monroe, the Beatles, Elvis Presley and Princess Diana.
Products and positioning
- Jewellery for women and men
- Homeware and tableware
- Giftware
Why it matters
Newbridge Silverware is an example of an Irish manufacturer that repositioned from homeware into fashion jewellery, and it uses its flagship site and museum as a visitor destination that links the brand to fashion and film heritage.
Frequently asked questions
Where is Newbridge Silverware from?
Newbridge Silverware is from Newbridge in County Kildare, Ireland, where it was founded in 1934.
What does Newbridge Silverware sell?
The company sells jewellery, homeware and giftware.