Bracha
Bracha is a jewellery brand founded in 2012 by creative co-founders Sayra and Michelle. Each piece is designed to raise awareness about the fight against human trafficking.
| Category | Jewellery |
|---|---|
| Founded | 2012 |
| Founders | Sayra and Michelle |
| Cause | Awareness of human trafficking |
| Sold at | Free People and other retailers |
What is Bracha?
Bracha is a jewellery brand. A retailer page describes each piece as handcrafted to spark conversations and raise awareness about the fight against human trafficking. The page names Sayra and Michelle as the creative co-founders and gives 2012 as the founding year.
Products and positioning
Bracha makes earrings, necklaces, bracelets and hand chains. One example is the Star Shine earrings, a midsize star design with cubic zirconia post studs and 12k antique gold plating, offered in silver and gold. Free People lists several Bracha pieces, including the Bella and Starry hand chains, the Big Heart bracelet, the Sky necklace and the Star Shine necklace.
Distribution
The pieces are sold through third-party retailers, among them Free People and the SoPicks marketplace.
Why it matters
Bracha is an example of a small jewellery label that builds its identity around a social cause and reaches customers mainly through established fashion retailers.
Frequently asked questions
What does Bracha sell?
Bracha sells jewellery, including earrings, necklaces, bracelets and hand chains, with gold-plated and silver finishes.
Who founded Bracha?
A retailer page names Sayra and Michelle as the creative co-founders of Bracha and dates the brand to 2012.