Breda
Breda is an American watch brand based in Dallas, Texas, run as a watch company, design studio and creative collective. It designs minimalist fashion watches released in seasonal collections.
| Base | Dallas, Texas |
|---|---|
| Co-founder | Amir Meghani |
| Studio | Deep Ellum, Dallas |
| Style | Minimalist |
| Website | bredawatch.com |
What is Breda?
Breda is a Dallas-based watch company that describes itself as a design studio and creative collective. Amir Meghani, a co-founder, is the third generation of his family to work in the watch business. Designer Efrain Villa has also been part of the studio's creative team.
Products and positioning
Breda designs modern, clean and minimalist watches. Each seasonal collection is developed over about a year, drawing inspiration from artists, fashion designers and architects. Simplicity is central to the brand's design approach.
Sourcing, design and prototyping are handled at the Breda studio in Dallas.
Distribution
Breda sells online and through retailers. Its studio in the Deep Ellum district of Dallas also serves as a shop where the full collection is available.
Why it matters
Breda is an example of an independent American fashion watch brand that keeps design and product development in-house and sells across its own channels and wholesale partners.
Frequently asked questions
Where is Breda watches from?
Breda is an American watch brand based in Dallas, Texas.
What style are Breda watches?
Breda designs modern, clean and minimalist watches released in seasonal collections.