Irene Neuwirth

Irene Neuwirth is a Los Angeles fine jewellery brand founded in 2003 by the designer Irene Neuwirth with her business partner Tracy Stoll. It operates flagships in West Hollywood and New York and sells online.

What is Irene Neuwirth?

Irene Neuwirth is an American fine jewellery brand. According to the company's website, it was founded in 2003 as Irene Neuwirth Jewelry by the Los Angeles designer with her business partner Tracy Stoll.

History

The brand's origin story is that the designer began making jewellery after college, stringing glass beads and combining precious and semiprecious stones. Requests for her one-of-a-kind pieces followed, and the business grew from there.

Products and positioning

The collection includes necklaces, earrings, rings, bracelets and charms, as well as custom pet portraits and ceramics. The company states that the collection is designed and produced in Los Angeles. The use of coloured stones and the one-of-a-kind origin place the brand in the fine jewellery segment.

Business model and distribution

The brand sells through its own stores, selected retailers and e-commerce.

• Flagship store on Melrose Place, West Hollywood, California.
• Flagship store on Madison Avenue, New York.
• Capitol + Irene Neuwirth at the Brentwood Country Mart, Santa Monica, California.
• Leading boutiques worldwide, and an online shop at ireneneuwirth.com.

Why it matters

Irene Neuwirth is a founder-named American fine jewellery label that has kept design and production in Los Angeles while building a mix of own flagships and wholesale partners. The sources reviewed do not state who owns the company today, so ownership is left unstated.

Frequently asked questions

Who founded Irene Neuwirth?

The designer Irene Neuwirth founded the company in 2003 with her business partner Tracy Stoll, according to the brand's website.

Where is Irene Neuwirth jewellery made?

The company states that the collection is designed and produced in Los Angeles, California.

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