Foundrae
Foundrae is a New York fine jewellery brand founded in 2015 by Beth and Murat Bugdaycay. It makes modern heirloom jewellery such as medallions, pendants, clasps and chains.
| Founded | 2015 |
|---|---|
| Founders | Beth and Murat Bugdaycay |
| Headquarters | New York City |
| Flagship | New York, opened 2018 |
| Website | foundrae.com |
What is Foundrae?
Foundrae is a luxury jewellery and lifestyle brand based in New York City. It was founded in 2015 by jewellery designer Beth Bugdaycay and her husband Murat Bugdaycay. The name combines the word "Found" with "Rae", the name of Beth Bugdaycay's grandmother.
History
The brand debuted with a trunk show at Barneys New York in September 2015 and launched officially at retail for spring summer 2016. In April 2018 Foundrae opened its flagship store in New York City. In January 2018 Town & Country named Beth Bugdaycay Breakthrough of the Year at its annual jewellery awards.
Products and positioning
Foundrae focuses on jewellery conceived as modern heirlooms. Early designs centred on:
- Clasps
- Pendants and medallions
- Chains
In 2019 the brand created the Freedom of Expression medallion with writer Chimamanda Ngozi Adichie, with proceeds going to PEN America.
Why it matters
Foundrae is part of a generation of American fine jewellery brands built around meaning and storytelling, combining a direct relationship with clients through its own store with a presence at luxury retailers.
Frequently asked questions
Who founded Foundrae?
Foundrae was founded in 2015 by jewellery designer Beth Bugdaycay and her husband Murat Bugdaycay.
What does the name Foundrae mean?
It combines the word "Found" with "Rae", the name of Beth Bugdaycay's grandmother.