Dana Rebecca Designs
Dana Rebecca Designs is a Chicago based fine jewellery brand launched in 2007 by Dana Rebecca Gordon. It creates diamond rings, necklaces, earrings, bracelets and bands in yellow, white and rose gold, many named after women in the founder's life.
| Launched | 2007 |
|---|---|
| Founder | Dana Rebecca Gordon |
| Headquarters | Chicago, United States |
| Speciality | Fine diamond jewellery |
| Website | danarebeccadesigns.com |
What is Dana Rebecca Designs?
Dana Rebecca Designs is an American fine jewellery brand founded by Dana Gordon. The label grew out of a design she first produced at the age of 16; after graduating from college in 2006 and studying at the Gemological Institute of America, she officially introduced the brand in 2007.
History
The business was first run from her father's office in Chicago before moving to a showroom above the city's Magnificent Mile. A New York City showroom followed in 2013, managed by her sister.
Products and positioning
The brand focuses on fine diamond jewellery, including rings, necklaces, earrings, cuffs, bracelets and bands, crafted in yellow, white and rose gold as well as black rhodium. Many pieces are named after women in Gordon's life, such as Sylvie Rose, Lauren Joy Mini and Jennifer Yamina. Price points range from accessible everyday pieces to high value diamond designs.
Distribution
Dana Rebecca Designs built its business largely through wholesale, with department stores such as Bloomingdale's and Nordstrom and independent jewellers among its stockists.
Why it matters
The brand is an example of a founder led, family supported fine jewellery business that scaled through department store and independent jeweller partnerships.
Frequently asked questions
Who founded Dana Rebecca Designs?
Dana Rebecca Designs was founded by Dana Gordon, who officially launched the brand in 2007.
Where is Dana Rebecca Designs based?
The brand is based in Chicago, United States, and has also operated a showroom in New York City.