Chupi
Chupi is an Irish fine jewellery brand founded in 2010 by Chupi Sweetman and based in Dublin. It designs and handcrafts rings, necklaces, earrings and bracelets in recycled gold in its Dublin studio.
| Founded | 2010 |
|---|---|
| Founder | Chupi Sweetman |
| Base | Dublin |
| Flagship | Powerscourt Townhouse Centre |
| Materials | Recycled gold, diamonds |
| Website | chupi.com |
What is Chupi?
Chupi is a Dublin jewellery brand founded by designer Chupi Sweetman in 2010. Every piece starts in the company's Dublin studio, where Irish goldsmiths design and handcraft the jewellery, and the brand presents its work as made in Ireland and finished by hand.
Products and positioning
Chupi covers both everyday fine jewellery and bridal pieces. The range includes:
- Engagement, wedding, eternity and crown rings, plus a bespoke engagement ring service
- Necklaces, initial necklaces, earrings and bracelets
- Signet, pinky and Claddagh rings
- Sterling silver pieces and gifts
Materials centre on recycled solid gold, natural or lab-grown diamonds described as responsibly sourced, certified diamonds and coloured gemstones.
Distribution
The brand runs a flagship store in the Powerscourt Townhouse Centre in Dublin, alongside its e-commerce site with UK and international storefronts. It also offers in-store appointments and private video consultations for bridal and bespoke customers.
Why it matters
Chupi is a prominent example of an Irish direct-to-consumer jewellery brand that combines local manufacturing with an online-led sales model and a strong bridal category.
Frequently asked questions
Where is Chupi jewellery made?
Chupi jewellery is designed and handcrafted by goldsmiths in the brand's studio in Dublin, Ireland.
Who founded Chupi?
Chupi was founded in 2010 by Irish designer Chupi Sweetman.