14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Yu Stepanel

United Kingdom

Yu Stepanel is a handmade jewellery label founded and designed by Yuliya. It makes rings, cuffs, necklaces and earrings in recycled sterling silver and gold, crafted locally and mostly in-house.

Facts
FounderYuliya
CategoryHandmade jewellery
MaterialsRecycled sterling silver, 22ct gold plating, recycled gold
ProductionMade to order, mostly in-house
Websiteyustepanel.com
Segment
Premium
Categories
Jewellery
Sales channels
E-commerceWholesale

What is Yu Stepanel?

Yu Stepanel is an independent jewellery brand created by its founder and designer Yuliya. The label is built on the idea of making pieces that are meant to last for years rather than seasons, with each item handmade and produced locally, largely within the brand's own workshop.

Products and positioning

The collection is organised as named, numbered pieces rather than seasonal drops. Examples include the S.P.Q.R. no. 1 Ouroboros gold cuff, the S.P.Q.R. no. 11 silver Leo necklace, S.P.Q.R. no. 6 gold prawn earrings and the Gaea earrings, which reference classical and natural motifs.

Materials are a central part of the brand's positioning:

  • Recycled sterling silver (Ecosilver) as the base metal
  • Gold-plated pieces finished with a thin layer of 22ct gold
  • Recycled gold used wherever possible

Production follows a made-to-order model intended to limit waste, combined with plastic-free and zero-waste packaging, reduced chemical use and responsible water use in the workshop.

Distribution

Alongside its own channels, Yu Stepanel is stocked by Rêve En Vert, a retailer that specialises in sustainable fashion and lifestyle products.

Why it matters

Yu Stepanel illustrates how small, designer-led jewellery studios use recycled metals and made-to-order production to build a sustainability story that is credible for specialist retailers.

Frequently asked questions

Who founded Yu Stepanel?

Yu Stepanel was founded by its designer Yuliya, who creates the brand's handmade jewellery.

What is Yu Stepanel jewellery made of?

The pieces are made from recycled sterling silver, some finished with a thin layer of 22ct gold, with recycled gold used where possible.

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